Meet our Team
Our team is diverse and talented, and we are all passionate about making a positive impact in the world. By helping reduce pesticides and decrease production costs for greenhouse growers, we believe that we can make a difference. Clean, healthy food should be affordable for consumers, and profitable for the grower. At ecoation, we are making this dream a reality.
Founder & CEO
Farmer, Biologist, Entrepreneur, Tomato Enthusiast, Public Speaker, Forty under 40, Award-winning Researcher, Clean 50 leader, Food Activist. PhD in Chemical Ecology and two decades of experience in Agriculture / Horticulture, Representing BC at the United Nations SDG forum.
Chief Operating Officer
Motivated and results driven executive with a proven track record delivering on meaningful work that makes a difference. Driven by the desire to reduce the environmental impacts of business while improving the bottom line.
Entrepreneurial and skilled in strategic planning, business planning, business development, project management, financial and management due diligence, business and program analysis, risk management, results/outcomes based management, and quality management.
Chief Revenue Officer
20+ years of experience in protected agriculture. Engineering background with multiple studies in Canada, USA, Mexico, and Colombia. Tripled the size of sales revenue of Ludvig Svensson Inc. in America and led the opening of Mexican subsidiary.
Served on the board of NGMA (National Greenhouse Manufacturers Association) and received the Charlotte City Award for philanthropic efforts with the city's schools.
VP Agronomy & Customer Success
Agricultural technologist with experience designing, building, and operating controlled environment systems.
Previously managed a large scale plant phenotyping greenhouse and plant tissue culture facility. Passionate about working with growers to adopt new technology. Farmer, mountain biker, and lover of tall prairie grasses.
Director, Data Science and Innovation
15+ years of professional experience in advanced control technologies, data analytics, and machine learning. Formerly a Senior Research Engineer at Honeywell. Always looking for practical ways to bring emerging technologies to market.
A member of the Professional Engineering Association of British Columbia. Tennis player and runner
Product Manager
Environmental scientist, passionate about developing tools to make greenhouse growers job easier and plants more productive. A pioneer at ecoation, and one of the first members of the team, Bryana has designed, executed, validated solutions for multiple years along side customers.
Project manager, amateur gardener, dirt biker, snowboarder and experimental cook.
Head of Talent
Strategic Talent Partner, helping organizations build and drive people strategy over the last two decades across different geographies.
Shraddha enjoys coaching, mentoring, and developing organization design & talent programs. Passionate about collaborating with people, development initiatives, and creating a culture of belonging, trust and accountability. A life-long learner, community volunteer, well-being and DEI advocate, amateur gardener, and pet lover.
Country Sales Manager, Mexico
15+ years experience in protected agriculture, Engineering background in Mexico and training in Europe, and USA. Responsible to set up and get running the Ludvig Svensson subsidiary in Mexico, and develop new market niches and family products as a sales manager.
Sergio likes to play squash, before pandemic, hoping to get back soon, also occasional cycling.
Ecoation Board Members
Investor and Board Member
Investor, advisor, and board member at portfolios of companies. Managing partner at Baringa Partners, a firm that was recognized by Financial Times as the best place to work in the UK for three consecutive years and was among top-10 mid-size companies for 10 years.
Investor and Board Member
Serial entrepreneur, active angel investor, board member and speaker. In addition to his investing and entrepreneurial efforts, active with several non-profit organizations. Sought after speaker on the topics of crypto currency, angel capital investing, accelerators/incubators and entrepreneurship.